My previous article for Forbes proposed that the best way for a company to improve its strategy is by writing what I call its "playscript," a narrative that sets out the cast of characters in its ...

If your company's strategy were presented as a play, would anyone come? My recent research suggests that companies should develop their strategies by writing descriptions of the logic, storylines, ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. Nick Hern Books have today launched their new Playscript Subscriptions: a new way ...

Michael G. Jacobides feels that strategy might best be cast as a dramatic playscript that can help cope with a shifting landscape, and motivate employees far better than traditional strategic plans.

Creating theatre is about making choices: how to bring a playscript to life, construct a designer's rendering, or embody a role. As a Theatre student at The University of Akron, you acquire the skills ...

Michael G. Jacobides feels that strategy might best be cast as a dramatic playscript that can help cope with a shifting landscape, and motivate employees far better than traditional strategic plans.