If you need proof that sound profoundly affects a branding experience, look up Tupperware’s mandoline ads on YouTube. One of the versions on its US and Canada ...

But it is not welcome news for ad tech companies that profit from video ads that play automatically whether people asked for them or not. For now, there are a lot more questions than answers about how ...

You see a lot of videos on Facebook—and a lot of those videos are ads. But Facebook knows that when you're sitting on the bus and scrolling through your feed, you don't want to hear an ad blare at you ...

Opinions expressed by Entrepreneur contributors are their own. TikTok is a fast-growing platform for many reasons, and one of them is how it’s redefining the way people use audio on social networks.

In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...

Opinions expressed by Entrepreneur contributors are their own. Ask radio listeners to name their favorite ads, and they’ll give you a list that yielded high entertainment but low results. Ask ...

If you’ve spent any time on Instagram, you’ve probably seen Professor Puth, singer Charlie Puth’s series that breaks down the basics of music. In episode 10, he explains how the human heart beats like ...

With Spotify’s AI DJ, the company trained an AI on a real person’s voice — that of its head of Cultural Partnerships and podcast host, Xavier “X” Jernigan. Now the streamer may turn that same ...

Foley artists are sharing their sound-effects secrets on Insta. Blood splash? It’s a watermelon getting slashed. Punches? Someone hit a goat carcass. Listen up If you’ve spent any time on Instagram, ...