Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

In a world flooded with brands screaming for attention, distinctiveness alone is no longer enough. If you want to be remembered, recognised, and chosen, you need more than weirdness. You need meaning.