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Los Angeles, CA, Dec. 20, 2025 (GLOBE NEWSWIRE) -- Tallulah Films has announced a partnership with Fresh Patch, the leading ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Long gone are the days when the only way to gain brand visibility was with “Mad Men”–style traditional advertisements. Today, consumers are faced with a barrage of targeted ads, leading many creators ...

When I spoke to multiple CMOs last year, they all mentioned one key challenge they faced: an inflating need for content. The creation of advertising and communication content has become a key issue ...

At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...

Long before the terms “creator” or “influencer” described social media stars, entertainment media companies were creating content that influenced our culture. For decades, the best entertainment ...

One day after Twitch announced sweeping changes to how streamers are allowed to advertise, the company is backing off. On Tuesday, Twitch announced updates to its branded content guidelines — the set ...

Your need for fresh, creative branded content is endless. We know you’re constantly on the hunt for better talent sourcing options and scalable workflow and decision-making tools to streamline ...

Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means. It’s likely that you’ve come across and engaged with ...

In order to cater to creators and brands while boosting transparency around advertising on the platform, LinkedIn is now inviting its users to search for any in-app branded=content partnership by ...

Streamers are up in arms over a change to Twitch's Branded Content Guidelines, which bans "burned-in" video ads, audio ads, and banner ads, and limits on-screen logos to just 3% of screen size. After ...