Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

What are the two key ingredients for building a successful tech startup? If you look at Twitter, one of the most successful tech startups of all time, you will know that the answer is innovation and ...

Man selecting a domain extention by pressing an hexagonal button. Composite image between a hand photography and a 3D background. Rubik’s Cubes, Beanie Babies, and glam rock might not have survived ...

Answer: A successful brand extension depends largely on the psychological fit between the parent brand concept and the new product. If consumers associate the brand extension with anything undesirable ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

More brand owners than ever want to cash in on the value of their trademarks by extending them to products and services in new sectors. Emma Barraclough weighs up the risks and benefits. In these ...

A brand's identity is comprised of more than just its name or logo, and includes all the associations that consumers attach to the brand. Studies demonstrate that consumer knowledge of a brand's ...

During a pandemic might not seem to be a good time to create a brand extension. However, creating a brand extension in uncertain times is a smart move. Some say that brand extensions weaken brands.

QINGDAO, China, Feb. 26, 2025 /PRNewswire/ -- Many entrepreneurs struggle with unreliable suppliers, poor-quality samples, and communication issues when starting their hair extension brands. To help ...