TUSK & ShiftCam have collaborated on the CINEMA // Series, a collection of 7 professional lenses and 8 cinematic filters for mobile filmmaking. Currently very much doing the business on Kickstarter, ...

Brilliant at T1.3: Forging new expressions. Here begins a new benchmark for filmmaking. Ronkonkoma, New York--(Newsfile Corp. - June 3, 2025) - SIGMA Corporation of America, the US subsidiary of SIGMA ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Rightly or wrongly, manufacturers of broadcast studio cameras and lenses decided long ago to ...

Zeiss is known for high-end lenses and now that extravagance (and expense) is extending to cinema. On Thursday, May 24, Zeiss announced the launch of the new Zeiss Supreme Prime, a collection designed ...

Nikon is officially balls-deep in the cinema game. Not only has it bought Red, and launched the first co-branded Z Cinema camera in the Nikon ZR, the Big N has also announced that a line of dedicated ...

The 50mm focal length has always been one of my favorites. On a full frame or Super 35mm camera a 50mm lens will act as a beautiful “normal” length lens, closely resembling the field of view of the ...

The brand new range of cinematography lenses from ZEISS are the most emotionally intelligent lenses from the German precision optics company. And that means images that filmmakers and audiences will ...

Canon has announced the launch of a new cinema camera and its widest ever Cine-Servo lens. The latest addition to the Cinema EOS range, the EOS C50 features a 7K full-fame CMOS sensor and DIGIC DV7 ...

Cinema lenses market size was valued at USD 2.2 billion in 2023, is estimated to grow at a CAGR of over 6.8% from 2024 and 2032. As consumers and professionals increasingly prioritize enhanced visual ...