Authority Engine, the category-defining firm behind AI Authority Engineering, announces the launch of its AI Ads Engine, an autonomous ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...