(By Jeffrey Hedquist) Your client has strengths and weaknesses. Your client’s competitors do too. No business is perfect. One of your first acts as a marketer should be to analyze your client’s ...

As a coach, your ability to help executive clients uncover their core strengths and unique value propositions is crucial to their success—and yours. This work requires insight, subtlety and a deep ...

Potential sellers of businesses typically cultivate and then highlight their business’s classic strengths: strong profitability, solid growth, proprietary products, diverse customer bases, seasoned ...