Ask any media buyer to name one of the biggest problems in the TV industry, and they'll invariably list ad clutter as one of their top gripes. But a leading study finds that if it isn't easing, ...
NEW YORK (Hollywood Reporter) - Ask any media buyer to name one of the biggest problems in the TV industry, and they'll invariably list ad clutter as one of their top gripes. But a leading study finds ...
Fox Television Network and the Fox News Channel run the most commercials time per hour among the respective broadcast and cable network categories. With results from iSpot.tv, the Fox Television ...
NBCU Plans To Cut Overall Primetime Ads By 10%, Promising “A Little Bit Less Means A Whole Lot More”
In a dramatic acknowledgement of commercial clutter, NBCUniversal plans to decrease the number of ads by 20% and will lower overall ad time by 10% across its networks during original primetime ...
Greg Benedetto believes in the old adage "the customer comes first." He worked for Canada's HMV record chain for two years as a teenager and, in that time, learned a thing or two about getting people ...
Hallmark Channel has created a new commercial format for its on-air advertisers titled “Fast Break,” which features shorter commercial pods exclusively sponsored by a client. The format is intended to ...
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