Direct Line was founded in 1985 by Peter Wood and Martin Long as a personal lines insurance company that operated with a model of direct-only sales. In the early days, the business became synonymous ...

Direct Line continues to struggle in its motor segment, leading to weak financial performance. The company has made efforts to improve profitability, including selling its brokered commercial ...

Direct Line trades at a discount due to weak operating performance and turnaround program execution risk. Recent interest from Ageas in acquisition suggests potential undervaluation, but Direct Line's ...

Plans to deliver 50 mln stg in cost-savings through layoffs Loses 71,000 own-brand motor customers in quarter Shares reverse course from early gains of 1.2% Nov 11 (Reuters) - Direct Line Insurance ...

Motor insurance giant Direct Line Insurance Group surged on Wednesday as rival Ageas announced a cash-and-stock proposal to buy the FTSE 250 firm. At 204.8p per share, Direct Line’s share price was ...

Aviva and Direct Line Group have agreed a sweetened cash, shares and dividends deal that will see Aviva acquire its rival and capture more than a fifth of the combined UK motor insurance market. The ...

Aviva’s acquisition of smaller insurance peer Direct Line has been approved by the competitions watchdog, paving the way for the formation of Britain’s biggest home and motor insurer. The £3.7bn ...