Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

Gen Alpha, roughly defined as those born between 2010 and the 2020s, has eclipsed $100 billion in annual spending power, according to new research from DKC Analytics. Gen Alpha is not shy about their ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Millennials are now in their late thirties and early forties, and their kids, Gen Alpha, are finally old enough to give honest reviews of what it is like growing up in a home run by people who ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...

You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones. But now, there's a fresh cohort on the block: Gen Alpha. Born from ...

Short attention spans, an overdependence on technology and a lack of interest in learning are all things that Generation Alpha has been accused of having. The demographic, born between the 2010s and ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

As millennials enter their late 30s and early 40s, their children—Generation Alpha—are finally old enough to offer their own perspective on what it is like being raised by the generation that still ...