"Picture a huge, heavy flywheel—a massive metal disk mounted horizontally on an axle, about 30 feet in diameter, 2 feet thick, and weighing about 5,000 pounds. Now imagine that your task is to get the ...

Neil is a Partner at LOCAL, a Change Marketing™ company helping Fortune 500 clients treat their employees as an audience worth winning. Organizational inertia is often cast as the villain of any plan ...

A flywheel is both a metaphor and real-life tool we use in cars, trains, power plants, engines and more. It’s a simple wheel on an axle that stores energy as it spins. Once it’s spinning, it takes ...