When you look in the mirror, what do you see? A confident woman who can do anything you want? Or does looking in the mirror reflect someone with imposter syndrome and is afraid to speak up? In a ...

Your lipstick isn’t just lipstick. That foundation isn’t just covering imperfections. Every swipe, blend, and brush stroke is actually rewiring your brain and changing how you move through the world.

Before dropping its Cooling Water Jelly Tints on Feb. 6, Milk Makeup’s internal team knew they had a potential rocket ship on their hands. They just didn’t realize how fast sales would hit the ...

Products that were once your staples now don’t sit right and the techniques that served well in your 20s no longer give the same results. Yet as several leading beauty experts point out, the secret to ...

Baked makeup is named after its unique manufacting process where pigments start as a liquid, turn into creams, and are then baked. It's different from powders, which are milled and compressed into ...