One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

If there’s one thing K-beauty has mastered, it’s the art of an effortless glow—whether that’s glass skin, luminous under eyes, or glossy lips. Known for their glassy sheen, nourishing formulas, and ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. When I was a teenager growing up in Korea, beauty trends seemed to be all about ...

Texture aside, Korean makeup puts an emphasis on lip care as well as finish, making pretty much every product a skin-care-makeup hybrid. “K-beauty lip formulas tend to blur the line between skin care ...