The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

Is there a technical reason for this shift? Are there cultural forces at play? Are these companies trying to project a different message now that they’re billion-dollar corporations? Co.Design reached ...

Whether you're driving through your hometown or taking an exit off of the highway looking for a quick bite to eat, fast food logos are instantly recognizable. They evoke a sense of familiarity and can ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...

Bizarre mock fast food logos are Thursday’s viral craze making the internet laugh. Quickly after Twitter user Brentalfloss shared an image of a collection of fun doctored up logos of America’s beloved ...

As Sunday’s Super Bowl approaches, we inch closer and closer to the first footage of the highly-anticipated Fast & Furious spinoff movie, Hobbs & Shaw. After star and producer Dwayne “The Rock” ...