The Magic are turning back the clock as they enter a new era of brand identity. Orlando unveiled a new logo, three new uniforms and a fresh court during a special event inside Kia Center on Tuesday.

June 3 (UPI) --Orlando Magic players will wear three new uniforms and play on a new court as part of a franchise rebranding, which also includes new logos, the franchise announced Tuesday. "Don't call ...

Ahead of the team’s 35th season, the Orlando Magic on Thursday unveiled their new logo for the 2023-24 season. The logo, which has a classic design, has a trail of the Magic’s stars streaming down the ...

ORLANDO, Fla. — The Orlando Magic showed off a new logo, three new uniforms and a refreshed look for their home court on Tuesday, just a little more than a month after President of Basketball ...

ORLANDO – Each defining era of Orlando Magic basketball has had its own unique look. Magic Hall of Famers Shaquille O’Neal and Penny Hardaway donned the original stars and pinstripes as the team made ...

Based on fan feedback, the new logo was a collaboration and really a labor of love keeping in mind the affinity our fans have for our brand identity.” — Magic EVP of Marketing/Social Responsibility ...

ORLANDO, Fla. – Out with the old and in with the “old school.” The Orlando Magic unveiled their new logo on the Kia Center court today in front of over one hundred fans. Recommended Videos Soon after, ...

The Orlando Magic are leaning on their history with the latest set of announcements the franchise made on Tuesday. Magic fans have been pushing the team to bring back the franchise’s iconic throwback ...

Longtime team partner, AdventHealth, will be the presenting partner of the team’s 35 th anniversary season ORLANDO — In anticipation of 35 years of Orlando Magic basketball, the team unveils a new ...