Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

Learn how accounting measurement quantifies economic activities, enabling better business analysis and comparison through ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping ...

In an announcement yesterday, Facebook claimed its tool can reduce the cost of customer acquisition by about 40 per cent. For example, online retailer Fab.com was able to reduce its cost per new ...

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data. One of the greatest gifts digital marketing ...

NEW YORK—IAB Tech Lab, which sets global digital advertising technical standards, has announced the launch of ADMaP (Attribution Data Matching Protocol) for public comment. ADMaP, built by privacy, ...

Efficiency is an assessment of how well time and effort are used to accomplish a specific task. If that task is the conversion of one form of power to another, the efficiency of the conversion ...