To accurately assess how well your business is performing, you need to develop some quantifiable measures, advises Skillmaker.com. Ideally, your measures will clearly identify those aspects of your ...

The North Carolina flag flies in front of the Wake County Justice Center, a city courthouse in Raleigh, North Carolina. RALEIGH, N.C. (CN) — The North Carolina legislature passed a bill Wednesday ...

As the holiday season approaches, new definitions and measurement standards for in-store retailers will provide transparency and consistency across retailers, brands and CPGs, as well as guidelines ...

We all know that click rates are low, but anyone who is experienced in interactive advertising will tell you that click rates don't matter all that much. The true accountability of our medium is in ...