Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky. Today, marketing can be thought of as ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ineffective programs.

Direct mail advertising may consist of a postcard, brochure or sales letter that goes in the regular mail to a list of customers you have in your database. Measuring the return on investment (ROI) for ...

Many companies these days see the benefits of content marketing. But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do ...

Forbes contributors publish independent expert analyses and insights. I explore all things Digital Transformation. What is that one thing that has the focus of every marketer? ROI – the magic word for ...

Thanks to the Brad Pitt film, most people today are familiar with the story of Moneyball. Based on the 2003 book by Michael Lewis, it's the story of how the Oakland A's used statistics in order to ...

Overview AI ROI goes beyond cost savings, reflecting how work, decisions, and culture changeMeasuring AI ROI requires continuous baselining, attribution, and re ...

While influencer marketing is not new, it’s currently a rising tide many companies are exploring, especially to reach younger consumers who spend a lot of time online. It’s a strategy that can have ...

Healthcare financial leaders were asked if and when they calculate return on investment (ROI) on revenue cycle management (RCM) automation. While the use of automation in RCM continues to grow, how ...

The global AI investment is entering an accountability era: 2025 spend is set to reach about $1.5 trillion, and projected to ...