El SEGUNDO, Calif., April 09, 2025 (GLOBE NEWSWIRE) -- Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to ...
Google kicked off NewFronts with a glitzy presentation so it could strut its streaming stuff beyond its YouTube offerings. Meaning it heavily focused on its ad buying platform, Display and Video 360 ...
During Friday night primetime nearly two weeks ago, the US women’s soccer team started its World Cup campaign with a victory against Vietnam. The broadcast drew more than 6 million US viewers, the ...
Netflix's programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. [It] "speaks to the increasing ...
India Today on MSN
What is Programmatic advertising: Career and beyond
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...
Neil Dhanowa, former global head of Display & Video 360, resigned in mid-August from Google to help build Microsoft’s AI advertising strategy. Dhanowa expressed enthusiasm for the opportunity to work ...
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