With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

With today’s launch of the new ‘Alteryx One’ platform, Alteryx – which has undergone a significant leadership change since late 2024 – looks to expand beyond its data analytics roots and provide a ...

According to MarketsandMarkets™, the Customer Data Platform Market is projected to grow from USD 9.72 billion in 2025 to USD ...

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP) today unveiled the next generation of the /LiveRamp Data Collaboration Platform, which brings together solutions for the end-to-end marketing ...

Imagine a world where your customer interactions are perfectly personalized, your recommendations are spot-on, and innovation is at the heart of everything you do. That’s the power of Generative AI.

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

Rokt mParticle announced the launch of its Hybrid Customer Data Platform (CDP) on Snowflake AI Data Cloud on Oct. 16. According to company officials, the new offering provides enterprise companies ...

Future Market Insights expects the worldwide customer experience platforms market to grow at a compound annual rate of 14.8 percent over the next 10 years, expanding from a current value of $13 ...

Rare diseases affect more than 30 million people in the U.S. -- 10% of the population -- yet many do not have treatments. At AstraZeneca, that gap creates urgent pressure, not only to discover ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Increasingly, the healthcare industry is discovering the importance of focusing on the customer experience, known as CX. “Patients have become the consumers and are actively demanding and receiving ...