Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

With summer comes a universal want of less—fewer commitments, minimal clothing, and barely-there makeup. The attraction of the paring is down to simplification, the better to allow revelers to soak up ...

Let your eyes do the talking with these 8 smokey eyeshadow palettes that will give your eyes a glam look for your New Year party ...

The best shade pairings to accentuate your biggest feature. Carlo A/Getty Images Part of what makes makeup (particularly eyeshadows and lipsticks) so fun is experimenting with new products and ...

The best eyeshadow palette allows for versatile and flawless makeup for every occasion and all year round. Celebrity makeup artist Allison Kaye says, “It’s fun to collect eyeshadow palettes, and it’s ...

For green eyes, anything with a red or purple undertone is magic. Think plums, berries, and warm browns—they intensify the ...

A few things are clear this season when it comes to eyeshadow: Bare lids are out, deeper colors are trending, and there’s no shortage of shimmer. In search of the best fall eyeshadows, I extensively ...

As we age, our skin and features naturally change, and makeup that once worked well may no longer have the same effect. For older women, eyeshadow can be a tricky area to navigate. Some colors and ...

Eye love it! Adding an eyeshadow to your makeup look is what can elevate it from natural beauty to full glam. But not everyone has time to always do a fully designed eye with numerous blended shades ...

Whether you're summoning the Sanderson sisters, Morticia Addams or Freddy Krueger, swipe on shades from these Hollywood-inspired beauty collections. By Danielle Directo-Meston E-Commerce Editor ‘Tis ...

With velvet-effect green eyeshadow, Selena Gomez embraces a sophisticated makeup look that encourages women to dare with ...