Understanding your audience is a core element of managing live ops. The tried and tested way to gain player insight is to organise it by traditional demographics, such as age, location, and gender.

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

As important as the visitor segmentation is, it doesn’t solve digital data aggregation problems. Two completely different types of visitors might have identical Web behavioural records. What’s more, ...