The Digital Age continues to pack plenty of punches when it comes to marketing innovations and advancement. Of course, for every handy new tool out there, there’s also a significant learning curve. As ...

Like its name implies, the RTB 500 is a composite index, much like Wall Street’s S&P 500, except that instead of representing the supply and demand of shares of company stocks being traded publicly on ...

We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But what about the other options, namely RTB and the ad exchange ...

If AppNexus Chief Economist Gabriel Weintraub could go back in time to the beginning of real-time bidding (RTB), he would have designed a different type of auction. “Because you are targeting so ...

ExchangeWire filled in for Gina Lovett on NMA this week, providing an overview of why marketers should use RTB. It's a nuts and bolt piece on the nascent buying strategy - but it made for some ...

As we all know, real-time bidding (RTB) is probably the fastest-growing segment of digital advertising. In fact, eMarketer predicts that 73% of digital display ads will be purchased through RTB this ...

Command over lingo is a must for professionals in digital marketing and advertising because no uniformity in intention and explanation may create a spell of confusions. Programmatic and Real-time ...

“The Global Address” is a column written by members of the digital media community with an international perspective on the digital space. John Childs-Eddy is VP of Business Development at Australian ...

In this ever-changing digital advertising landscape, publishers are pondering over an effective way to monetize their web and app traffic. Partnering with Real-Time Bidding (RTB) Ad Networks is ...

We’re in a privacy panic. It started with GDPR, and CCPA followed with new legislation aimed at giving consumers greater control and transparency into how their data is used. Tech giants took a mighty ...